e-commerce is now approaching $200 billion in revenue in the United States alone and represents 9% of total retail sales, up from 5% five years ago. The corresponding figure is about 10% in the United Kingdom, 3% in Asia-Pacific, and 2% in Latin America. Globally, ecommerce retailing is probably headed toward 15% to 20% of total sales. Moreover, much ecommerce retailing is now highly profitable. Digital retail Average return on investment is 10% higher than traditional stores.
And eCommerce Retail is expected to grow rapidly in the coming years. Soon it will be hard even to define e-commerce and measure it.Indeed digital information already influences about 50% of store sales, and that number is growing rapidly.